Character-Driven Storytelling
We created relatable, friendly 2D characters that represented different demographics in Hong Kong, making abstract financial planning feel personal and highly relevant.
MPFA: Public Education Motion Graphics
- 客戶
- Mandatory Provident Fund Schemes Authority (MPFA)
- 年份
- 2022
- 角色
- Art Direction, Visual Design
- 原有署名
- Digit Pepper Limited
*This project was designed and executed by our Creative Director during their tenure at Digit Pepper Limited.
*Designed by Chester Yau at Digit Pepper Limited.
01 / 項目介紹
The Mandatory Provident Fund Schemes Authority (MPFA) required a series of public education motion graphics to simplify complex, highly technical retirement planning concepts. They needed a communication tool that could educate the general Hong Kong public across various demographics in an accessible, engaging manner.
02 / 挑戰
Breaking down dry, bureaucratic financial regulations and transforming them into engaging visual stories that hold a viewer's attention is notoriously difficult. A specialized approach to motion graphics animation and public education video production was required to ensure accuracy while completely eliminating viewer fatigue.
03 / 方案
By leveraging expert 2D animation HK techniques, we developed a character-driven animation series utilizing colorful, friendly visuals to successfully demystify rigid MPF policies.
Our approach to the motion graphics production included:
Simplification of Complex Data
We utilized clean, dynamic infographics and intuitive visual metaphors to explain contribution calculations and investment fund choices without relying on heavy text.
Engaging 2D Animation & Voice-over
We executed fluid, bouncy animations paired with a warm, authoritative voice-over to ensure the tone was informative, reassuring, and completely accessible.
04 / 成效
The motion graphics series effectively demystified complex policies, significantly boosting public comprehension and engagement across the MPFA’s digital and social communication channels.
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