About
Bayer HealthCare Limited needed an accessible eye healthcare platform specifically tailored for elderly users in Hong Kong. The goal was to provide an approachable, educational resource that empowers elderly users and their families to better manage eye health and understand preventative care.
*This project was designed and executed by our Creative Director during their tenure at Digit Pepper Limited.
The Challenge
The challenge was to design a platform that prioritizes readability and ease of use for seniors—featuring larger fonts and high-contrast colors—while delivering educational content on eye disease symptoms. Additionally, the site had to incorporate an engaging storytelling section with Hong Kong actress Nancy Sit (薛家燕) to build trust. A strategic approach to ui/ux web design and accessible website design was required to ensure the site did not overwhelm the audience.
The Solution
Through targeted healthcare web development, a senior-friendly, responsive website was designed with a clean, trustworthy interface. A dedicated storytelling area highlights Nancy Sit’s personal eye health journey, making the content highly relatable.
Our approach to the UI and web design production included:
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Concept & Accessibility Focus
We prioritized elderly user needs with heavily scaled fonts, high-contrast color palettes, and straightforward information architecture to guarantee absolute readability and comfort.
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Content & Narrative Design
We structured educational sections on symptoms and prevention clearly, seamlessly integrating an ambassador-led storytelling module to add warmth and credibility to the medical information.
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Technical Integration & Responsiveness
We developed a fluid, responsive layout ensuring seamless viewing across mobile, tablet, and desktop devices, maintaining simplicity and usability for older demographics.
The Impact
Through accessible design and relatable storytelling, the platform effectively raises awareness, encourages preventive care, and heavily strengthens Bayer’s presence and authority in senior healthcare education across Hong Kong.