The studio
Any% Creations brings brand thinking, design and production together. A human-led creative partner for the next thing you want to make.
The idea behind Any%
Inspired by the idea of speedrunning, Any% is about finding an effective path to your objective. The percentage represents the mix of creative services your project needs.
Creative judgement comes first. Tools support the work; the brief, decisions and final review stay with people.
Our methodology
Seven connected parts of the Any% approach. Your brief determines which services are needed and how they fit together.
Define your core message, audience and market positioning before design and production begin.
Why it matters: A shared direction gives the team a reference for creative decisions and helps keep the message consistent.
Explore the service ↗Translate the brand direction into a visual identity, campaign graphics and communication materials.
Why it matters: A connected visual language helps people recognise the brand across different formats and channels.
Explore the service ↗Plan content, navigation and responsive interfaces around what people need to find and do.
Why it matters: Clear journeys connect the brand experience with useful actions, from finding information to starting an enquiry.
Explore the service ↗Develop and produce brand stories through the people, places and details behind the business.
Why it matters: Film gives the audience context and a point of view, with the story and edit shaped for its intended viewing channel.
Explore the service ↗Use 2D and 3D motion graphics to explain concepts, demonstrate products and give visual messages movement.
Why it matters: Storyboards, pacing and format help make complex information easier to follow on social feeds, presentation screens and other agreed placements.
Explore the service ↗Plan campaign messages, creative assets and channel formats around the audience and campaign objective.
Why it matters: Agreed measures give the team a way to review engagement and campaign response, then inform the next round of work.
Explore the service ↗Bring the required disciplines into one project plan, with a shared creative direction and agreed deliverables.
Why it matters: Coordinating messages, assets and handovers helps keep the rollout consistent across channels. The service mix follows your brief.
See the service overview ↗How we operate
Start with the audience, message and task. Use the project objective to guide creative choices and review the work.
People lead the brief, creative direction and final review. AI can assist suitable preparation and production tasks within that process.
Agree the scope, deliverables and review points. Discuss feedback and changes as the project develops so the next step is understood.
How we work
01
Audience, message and the job to be done.
02
Explore a direction, then build and review.
03
Prepare the agreed assets for their next step.
Selected experience from our founder’s previous roles. Each project retains its original employer / production credit; these are not presented as new Any% client commissions.
UI/UX Design, Visual Direction, Interface Design
Founder’s prior work · Credit: Digit Pepper Limited
Concept & Visual Direction, Digital Design, Multimedia Integration
Founder’s prior work · Credit: Digit Pepper Limited
Art Direction, Visual Design
Founder’s prior work · Credit: Digit Pepper Limited
The logos above refer to projects in the founder’s previous roles. They are not presented as direct Any% client commissions.
Paprika is a named collaboration partner. Specific roles and project examples will appear only when their scope and credits are verified.