Visuals that feel underprepared
Poor lighting, composition or sound can distract from the quality of your offer. A considered production helps present your work clearly.
Services / Video & photography
Video Production & Photography
Video and photography that tell your brand story
Any% Creations provides commercial video production, brand photography and event coverage, with human-led scripting, shoot planning, editing and colour grading.
Plan My Shoot ↗anypercentcreations.com
The challenges
Do your visuals reflect your brand?
Your images and films should make the quality of your work easy to see.
An inconsistent brand image
Different looks across your website and social channels can make your brand harder to recognise. A shared visual direction brings the work together.
A story without a clear focus
Footage needs structure to communicate well. Without a clear narrative, viewers may miss the point or leave before the key message.
What we do
From a clear brief to a considered final cut
Plan, capture and finish visual content for your brand and campaign needs.
Commercial Video
Create promotional films that explain your offer and give your audience a clear reason to take the next step.
Scripting & Storyboarding
Shape the message, narrative and shot sequence before production, so the team works towards a shared creative direction.
Commercial Photography
Capture high-resolution images with considered lighting and styling, bringing attention to the details that matter to your brand.
Event Coverage
Document corporate conferences, product launches and key moments, with footage that can support future brand communications.
Cinematic Colour Grading
Balance colour, contrast and tone to establish a consistent visual finish and the right mood for your story.
Why this service
Visual content with a practical role
Bring production quality and campaign needs together from the start.
Professional Production Quality
Use considered lighting, camera work and post-production to present your brand clearly.
A Human Connection
Show real people, places and moments that help your audience relate to the story.
Support for Customer Decisions
Give potential customers a clearer view of your offer and the detail they need to consider it.
A Consistent Brand Image
Carry a shared visual style through the content created for your channels and campaigns.
Selected experience
Selected video production experience
Selected experience from our founder’s previous roles. Original employer and production credits are retained; these are not presented as new Any% client commissions.
Explore production work showcased on our site. The Carlsberg case was completed by our creative director while at Digit Pepper Limited; the case page includes the original credit.
Why Any%
A director’s eye. A clear campaign brief
We plan how the footage will look, what it needs to say and where it will be used.
Cinematic Direction
Consider lighting, composition and mood before the shoot, so each scene contributes to the story.
Technical Craft
Bring camera technique and lighting together to capture detailed footage and photography suited to the agreed output.
Marketing Alignment
Plan shots around your audience, message and campaign formats, giving the finished assets a clear purpose.
How we work
A clear path from planning to delivery
Pre-Production
Develop the concept and script, plan locations and casting, and prepare the shoot.
Production
Capture the planned footage and photographs with the director and production crew.
Post-Production
Shape the final piece through editing, colour grading, visual effects and sound design, as the brief requires.
Delivery
Prepare agreed files for their intended use, including web, social, broadcast or print.
FAQ
Video production, explained
How long does it take to plan and launch a commercial video production project?
As an initial guide, a straightforward 30–60 second commercial may take around 1–2 weeks from concept to final cut. Timing depends on locations, casting, shoot arrangements, editing requirements and feedback. We confirm the schedule after reviewing the brief and production scope.
Is your video production and commercial photography generated entirely by AI?
No. Our crew films on location or shoots in a studio, with human-led direction, lighting and photography. AI tools may help with pre-production planning or specific technical tasks within the workflow.
Do you handle the full pipeline from scriptwriting to final video editing?
Yes. We can manage concept development, storyboarding, scripting, casting, directing, editing, sound design and colour grading. The brief and quote define which elements your project needs.
What does your next shoot need to say?
Start My Project Brief ↗Use our five-step project brief to share your goals, intended channels and production needs.