Content people scroll past
Static posts can struggle to hold attention in a busy feed. Purposeful movement gives viewers a reason to pause and follow your message.
Services / Animation & motion
Animation & Motion Graphics
Animation that makes complex ideas clear
Any% Creations provides animation and motion graphics, from B2B explainer videos and brand motion to social content and web interactions. Our team shapes the story and visual direction around your audience.
Plan My Animation ↗anypercentcreations.com
The challenges
Is your message getting lost?
When a product takes time to explain, the way it moves can help people follow the story.
Products that are hard to explain
Technical features and detailed services can overwhelm an audience. A clear visual sequence helps people understand what matters and why.
A brand that is hard to remember
Generic transitions do little to express your identity. A recognisable motion style carries your brand through every frame.
What we do
Motion design for your message and medium
From a full explainer to a small interaction, we shape the work around where it will be seen.
Explainer Videos
Turn complex services and technology into a structured visual story, with a clear message and a pace your audience can follow.
Logo Reveals & Brand Motion
Give your identity movement through custom logo animation, animated typography and transitions that fit your visual language.
Social & Promotional Motion
Create animated campaign assets and social loops, with framing and pacing suited to your chosen channels.
Interactive Web Motion
Add considered micro-interactions, hover states and scroll transitions that support the way people use your website.
AI-Assisted Animation
Use tools such as ComfyUI and Kling to explore concepts, develop styleframes and support complex production tasks, with creative direction led by our team.
Why this service
Give your audience more to connect with
Thoughtful motion brings clarity, character and flexibility to your communications.
Hold attention
Use movement, pacing and transitions to guide the viewer through your message.
Build recognition
Create a distinctive motion style that feels consistent with the rest of your brand.
Work across channels
Plan adaptations of a core animation for your website, social content and digital advertising.
Explain with clarity
Break complex topics into visual steps, examples and relationships that are easier to follow.
Selected experience
Selected animation experience
Selected experience from our founder’s previous roles. Original employer and production credits are retained; these are not presented as new Any% client commissions.
Explore work showcased by our creative director, including projects completed at Digit Pepper Limited and Ad Fortune Communications Limited. Individual case studies include the original credits.
Why Any%
Creative direction with a clear purpose
We bring the visual story, technical execution and business brief into one workflow.
Considered Creative Direction
We refine composition, colour and pacing around your message, so the animation feels intentional from the first frame to the last.
Custom Motion Craft
We build motion rigs and 3D scenes where the project calls for them, giving the team control over movement and visual detail.
Commercially Focused Storyboards
We plan the narrative around what your audience needs to understand and the next step you want them to consider.
How we work
From first idea to final export
Discovery
Define your goals, audience, core message and intended uses.
Storyboarding
Develop the script, visual sequence and styleframes before animation begins.
Animation
Bring the approved direction to life through movement, transitions and sound.
Final Render
Prepare the final animation in the formats agreed for your project.
FAQ
Animation production, explained
How long does it take to produce a professional motion graphics video?
As an initial guide, a standard 60-second motion graphics video may take around 1–2 weeks from concept to delivery. The schedule depends on the visual complexity, assets required, feedback rounds and final formats. We confirm a project-specific timeline once the scope is clear.
Will my motion graphics be generated entirely by AI?
No. Our team leads the concept, visual direction and final refinement. AI tools may support asset development, rendering or other production tasks where they suit the brief.
At which stage do you mostly rely on AI tools for animation?
AI can help us explore early concepts and storyboards, or support a technically demanding visual effect during production. Our team remains responsible for the art direction, timing and clarity of the message.
What is the difference between your motion graphics and standard AI video generators?
We develop the work around your brief and brand guidelines, with human-led storyboarding, animation decisions and review. AI is a supporting tool within that process, rather than the sole source of the finished video.
What would you like to explain?
Start My Project Brief ↗Use our five-step project brief to tell us about your message, audience and animation needs.