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Jeju ChunHeiBok, an authentic Jeju Island brand specializing in premium soy sauce seafood, aimed to make its debut in the Hong Kong market. The resulting campaign successfully introduced the brand to local audiences, generating engaging social content that showcased its unique Jeju seafood heritage. It effectively established the brand’s local footprint through increased visibility, interaction, and a deep connection with Hong Kong consumers.
The brand needed to build local awareness and appeal from scratch, translating its Korean heritage and Jeju origins into content that resonated with Hong Kong consumers while standing out in a highly competitive food scene.
We led the creative strategy to establish the brand’s presence in Hong Kong, adapting its visual identity and narrative for local audiences. This included capturing authentic on-site food events, producing engaging social media reels, and crafting storytelling content that highlighted the brand’s heritage and fresh Jeju flavors to build connection and interest.
Our approach to the production included:
On-Site Photography & Videography
Directed on-site photography and videography at food events to capture genuine moments and product appeal for authentic social content.
Motion Graphics & Short Reels
Created dynamic motion graphics and short reels tailored for Instagram and other platforms, blending heritage elements with modern, appetizing visuals.
Digital Asset Creation
Developed a cohesive digital asset series that maintained brand consistency while adapting tone and messaging for Hong Kong preferences.
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