Too similar to competitors
Familiar templates and interchangeable messages make it difficult for customers to understand why they should choose your brand.
Services / Brand strategy & consulting
Brand Strategy & Consulting
Brand strategy your team can put into practice
Any% Creations provides brand strategy and consulting, from market research and positioning to brand guidelines and ongoing advice. We give your team a clear basis for brand decisions and consistent communication.
Discuss your brand ↗Brand thinking. Clear direction.
The challenges
Is your brand's value clear to your audience?
A strong product needs a clear position, a consistent message and a direction your team can put into practice.
A fragmented direction
Product launches and marketing activity pull in different directions because the team lacks a shared view of the brand's priorities.
Too much short-term thinking
Frequent campaign changes and short-term tactics leave little room to build a recognisable brand with lasting relevance.
What we do
Build a strategy your team can use
Connect research and positioning with practical guidance for launches, communication and ongoing brand decisions.
Brand Audits & Research
Review your brand, market and competitors to identify messaging gaps and opportunities for a clearer, more relevant position.
Positioning Frameworks
Define your core value proposition, audience needs and points of difference in a framework that guides your brand's message and direction.
Go-to-Market Strategy
Plan a launch or rebrand with a coordinated approach to timing, messaging and channels, connected to the goals of the business.
Brand Guidelines
Document your tone of voice, visual identity and usage principles so your team can apply the brand consistently across web, video and social media.
Long-Term Consulting
Review brand direction as your business and market change, with ongoing guidance to help your team make informed strategic decisions.
Why this service
A clearer foundation for your brand
Shared strategic direction helps your team explain your value and make more consistent decisions over time.
Stronger value positioning
Articulate the quality, expertise and differences behind your offer, giving customers a clearer basis for understanding its value.
Stronger customer relationships
Build familiarity and trust through a consistent brand experience that gives customers reasons to return and recommend you.
Clearer team direction
Give internal teams and external partners shared principles for decisions, reducing conflicting messages and duplicated effort.
A foundation for sustainable growth
Establish brand principles that can guide expansion and adapt to changing market conditions without losing a coherent identity.
Why Any%
Connect strategic thinking with creative execution
We consider the market, the practical work ahead and the business purpose behind each brand decision.
Market-informed insight
Ground the strategy in research and competitor analysis, so positioning reflects the context in which your brand needs to compete.
Connected execution
Translate the strategic direction into visual identity, communication and practical guidance, keeping the work aligned as it moves into production.
Business-focused value
Link positioning choices to business objectives, with clear reasons for the recommendations and a focus on the role your brand plays in growth.
How we work
From understanding your brand to putting it into practice
Discovery
Review your current brand, market context and future business goals to understand the decisions the strategy needs to address.
Strategy Formulation
Define the positioning, value proposition, messaging framework and visual direction around a coherent brand idea.
Implementation
Turn the agreed strategy into brand guidelines, practical playbooks and marketing materials within the project scope.
Evolution & Scaling
Through ongoing consulting, review brand health and consistency, then adapt the strategy to new market challenges and business needs.
FAQ
Brand strategy and consulting FAQs
How long does a typical brand strategy project take?
As an initial guide, a brand strategy project may take around 2–4 weeks. The schedule depends on research depth, project scope, stakeholder input and review rounds. Visual design and implementation requirements also need to be considered when planning the overall timeline.
Do you provide just the strategy, or the visual design too?
We can support both strategy and visual design. Once the strategic direction is agreed, the work can extend to visual identity, logo design and brand guidelines, depending on the project scope.
How exactly do you use AI in brand consulting?
AI supports research tasks such as organising data, competitor analysis and exploring market trends. Our team interprets the findings and leads the brand narrative, positioning and creative direction.
Start with a clearer direction for your brand
Start your brand brief ↗Use our five-step project brief to share your goals, current challenges and plans. It gives us a starting point for discussing the strategy your business needs.