Too close to the template
Generic graphics can make your business look interchangeable with competitors.
Services / Graphic design & illustration
Graphic Design & Illustration
Graphic design with a recognisable point of view
Any% Creations provides graphic design and custom illustration, from brand identities and campaign materials to characters and print layouts. We give your assets a consistent visual direction and a clear message.
Discuss my design project ↗anypercentcreations.com
The challenges
Does your visual identity feel like one brand?
Small inconsistencies can change how customers see your business.
Different materials, different styles
Inconsistent colours, typography and layouts weaken the connection between your website, decks and campaigns.
The quality does not match the offer
Rough layouts or low-resolution artwork can distract from the quality of your products and services.
What we do
Design for the places your brand appears
Build a coherent set of assets, from your identity to the details people see every day.
Brand identity
Logo, typography and colour systems that give your brand a recognisable visual foundation.
Marketing materials
Pitch decks, brochures, digital banners and other campaign assets designed around a clear message.
Custom illustration
Original, human-created artwork with a visual style developed for your story and audience.
Characters and mascots
Distinctive IP characters that give your brand an expressive, recognisable presence.
Books and print
Publication layouts and print-ready artwork that balance typography, imagery and comfortable reading.
Why this service
A clearer, more consistent brand presence
Create assets your team can use across different settings.
A considered first impression
Professional layouts and refined details help your materials reflect the quality of your business.
Easier recognition
Consistent visual cues make your communications feel connected over time.
A style of your own
Custom illustration and design express your identity without relying on generic assets.
Ready for the right medium
File formats, resolution and colour settings are prepared for the agreed digital or print use.
Selected experience
Selected design experience
Selected experience from our founder’s previous roles. Original employer and production credits are retained; these are not presented as new Any% client commissions.
Explore design experience featured on our original website. Individual project credits are shown with each example.
Why Any%
Why work with APC?
We bring the idea, brand context and production details together.
Original artwork
Our illustrators and designers develop a visual language around your brand and the story you want to tell.
Choices with a purpose
We consider the audience and market context when choosing a style, colour palette and visual hierarchy.
Digital and print know-how
We account for the different production requirements of screen graphics and printed materials.
How we work
From first idea to finished assets
Brief and direction
Understand your brand, audience, intended use and visual references.
Concepts and sketches
Explore ideas through mood boards and initial sketches before developing the chosen direction.
Design and refinement
Develop the artwork and layouts, then refine the agreed direction with your feedback.
Delivery
Prepare the agreed brand guidance and high-resolution digital or print-ready files.
FAQ
Before we start
How long does a design or illustration project take?
An illustration or branding asset project typically takes around 1–2 weeks. Complexity and the number of deliverables affect the schedule. We confirm the timeline once the brief is clear.
Do you use AI to draw the illustrations?
The illustration and character work is created by our human artists. AI may assist with supporting tasks such as colour exploration or organising assets; it does not replace the team’s creative work.
Can you prepare files for both digital and print?
Yes. We prepare the agreed vector and high-resolution assets for their intended use, including suitable colour settings and production-ready layouts for print.
What does your brand need to communicate?
Start my design brief ↗Use our five-step project brief to share the materials you need, where they will appear and the visual direction you have in mind.