project detail
CLIENT
credit
year
role
In 2022, K11 Shanghai aimed to introduce its brand concept through a motion graphics video, highlighting its identity as a pioneering art mall. The resulting video successfully conveyed K11 Shanghai’s brand essence through refined artistic motion graphics and romantic scoring, providing viewers with an immersive cultural and creative experience. It not only accurately realized the client’s concept but also elevated brand appeal through sophisticated audiovisual design, reinforcing K11’s leadership in the art retail space.
The client provided initial storyboards, and the goal was to collaborate closely, offering creative suggestions and refinements to streamline the animation process. We needed to effectively convey K11’s fusion of art, culture, and commerce to engage viewers and strengthen brand perception.
We produced an artistic motion graphics video featuring watercolor-inspired visuals and French romantic music, delivering an immersive and captivating experience that perfectly reflects K11 Shanghai’s dedication to innovation, culture, and aesthetic excellence—giving audiences a vivid glimpse into the mall’s vibrant, creative atmosphere.
Our approach to the video production and creative direction included:
Storyboarding & Concept Development
Built upon the client-provided storyboards, led creative refinements and adjustments to ensure a smooth, layered narrative flow with enhanced artistic interpretation for greater emotional impact.
Visual Design & Animation
Created soft, dreamy watercolor-style visual elements through fluid motion graphics, emphasizing K11 Shanghai’s art mall positioning, cultural integration, innovative vibe, and premium aesthetics.
Music & Audio Integration
Selected and integrated French romantic music as the soundtrack to evoke elegance and immersion, perfectly complementing the watercolor visuals and deepening the video’s emotional resonance and brand alignment.
project detail
CLIENT
credit
year
role
