Brand-Compliant Art Direction
We developed a minimalist, vector-based visual style that perfectly integrated EY's iconic yellow and gray color scheme into subtle holiday imagery.
EY: Corporate Festive Animation
- Client
- Ernst & Young (EY)
- Year
- 2022
- Role
- Motion Graphics, Creative Direction, Storyboarding
- Original credit
- Digit Pepper Limited
*This project was designed and executed by our Creative Director during their tenure at Digit Pepper Limited.
*Designed by Chester Yau at Digit Pepper Limited.
01 / Project overview
Ernst & Young (EY) commissioned a specialized corporate festive animation to send seasonal holiday greetings to their elite global clients and B2B partners. They needed an elegant digital asset that conveyed warmth and appreciation while strictly adhering to their corporate branding guidelines.
02 / The challenge
The core challenge lay in balancing a joyful, festive spirit with the strict, highly professional brand guidelines required by a "Big Four" accounting firm. A highly strategic approach to motion graphics animation and corporate video production was required to ensure the final piece felt celebratory but never informal or off-brand.
03 / The solution
By leveraging expert B2B animation HK standards, a sleek, elegant motion graphics piece was designed. It utilized the brand's core color palette combined with sophisticated, minimalist festive motifs.
Our approach to the motion graphics production included:
Fluid Animation Engineering
We executed smooth, sophisticated transition animations that maintained a steady, professional pace suitable for a C-suite corporate audience.
Premium Audio Selection
We paired the sleek visuals with a tasteful, understated instrumental track that added warmth without overpowering the primary corporate greeting.
04 / Impact
The digital greeting provided EY with a polished, highly professional touchpoint to engage their global client base during the holiday season, reinforcing brand loyalty and B2B relationships.
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