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In 2021, Bank of China International (BOCI) launched its innovative investing app “e智投” to deliver smart, user-friendly wealth management tools to modern investors. This project involved creating an engaging introductory video that blended compelling visuals, dynamic motion graphics, and crisp narration to showcase its functionality and user-centric design. The finished piece successfully captured audience attention, enhanced BOCI’s digital brand presence, and supported user acquisition efforts by positioning the app as a reliable tool in the competitive fintech space.
The primary challenge was to create a compelling introductory video that clearly communicated the app’s core features, intuitive user experience, and overall value proposition. We needed to attract and educate potential users in a highly competitive fintech landscape while simultaneously building trust and excitement around BOCI’s new digital platform.
We produced a high-impact introduction video tailored to showcase the “e智投” app’s functionality, seamless interface, and intelligent investment capabilities through dynamic visuals and clear narration.
Our approach to the motion graphics and video production included:
Storyboarding & Concept Development
Led the creative process by crafting a detailed storyboard that defined a clear narrative arc—guiding viewers through the app’s key features, user journey, and benefits in a logical, persuasive flow.
Motion Graphics & Visual Design
Designed vibrant, modern motion graphics to elevate the video’s visual appeal. This included highlighting app screens, data visualizations, interactive elements, and smart features with smooth animations and professional polish.
Voice-over & Audio Integration
Sourced and directed professional voice-over talent to deliver clear, confident, and engaging narration that aligned perfectly with the visuals. This ensured the messaging was accessible, persuasive, and aligned with BOCI’s brand tone.
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